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Word of Mouth Marketing

Word-of-mouth marketing has the power to influence ordinary people to make extraordinary changes. C&S possesses a record of success in implementing word-of-mouth marketing strategies to mobilize grassroots interests on behalf of our clients' objectives. For our clients, this means building upon and maintaining relationships based on mutual trust and respect, defining success, and developing a strategy to achieve that success. Over time, such relationships engender trust, and trust results in brand advocates who are willing to take your message(s) to their communities. Without realizing it, this expanding group of advocates (or marketers), help develop a powerful and enduring bond of stakeholder to issue or brand.

Word-of-Mouth Marketing Capabilities:
  • Reputation Management
  • Brand/Cause Positioning
  • Message & Marketing Platforms
  • Social Media & Networks
  • Issue Advocacy Campaigns
  • Influencer Programs
  • Special Events
  • Promotions


Other Core Services

  1. Media Monitoring, Measuring Effectiveness & Outreach
  2. Cultural & Linguistic Expertise
  3. Social Media Monitoring & Engagement
  4. Program Support
  5. Word of Mouth Marketing
  6. Brand Awareness & Reputation Management
  7. Web Design & Development


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INTERNATIONAL AFFAIRS

The growing influence of Al-Qaida in the Islamic Maghreb and its impact in international relations »

Over the last two weeks, Al-Qaida in the Islamic Maghreb (AQIM) grabbed international headlines, particularly those of the African francophone and southern European press.

INTERNATIONAL AFFAIRS

U.S. Base Agreement with Colombia Suspended by Court »

U.S. relations with Latin America gained a new level of complexity on August 17, 2010, when Colombia's Constitutional Court invalidated the nearly year-old agreement with the U.S. to allow the use of seven of its military bases.

INTERNATIONAL AFFAIRS

Japanese Companies’ Bold Attempt to Expand Business Abroad »

Two young, but prominent Japanese companies, Fast Retailing Co. and Rakuten Inc., recently made public their plans to start conducting all official internal communication in English in 2012.

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Services

Media Monitoring Outreach »

If it is out there, we can collect it, assess it, and then use it to strengthen your ongoing strategic communications. Regardless of whether your needs require domestic or foreign media analysis, C&S has the cultural and linguistic expertise to ensure that you receive the exact and precise analysis that will inform and support successful communications activities.

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