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Social Media Monitoring & Engagement

C&S harnesses the power of the Web with state of the art tools that exploit the Internet for information relevant to our clients and produce targeted message campaigns. Our tools capture, measure and illustrate in real time the tone, volume and sentiment of the topics that are important to you. C&S can also track the source of commentary, and map speakers, nodal networks and topics across the Web.  We research, analyze, engage, and assemble virtual communities of shared interests, strengthening the bonds between our clients, their causes, and the grassroots networks that so often drive or deny consumer, political, social or behavioral change in modern society. Using word-of-mouth marketing strategies as part of a strategic social media engagement campaign will exponentially expand the reach of an organization, issue campaign or marketing effort from grasstops to the grassroots.

Social Media Monitoring & Engagement Capabilities:
  • Social Media Engagement Strategies
  • Message Campaigns
  • Track Client-Specific Issues
  • Outreach to Key Influencers
  • Buzz and viral marketing

Other Core Services

  1. Media Monitoring, Measuring Effectiveness & Outreach
  2. Cultural & Linguistic Expertise
  3. Social Media Monitoring & Engagement
  4. Program Support
  5. Word of Mouth Marketing
  6. Brand Awareness & Reputation Management
  7. Web Design & Development


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INTERNATIONAL AFFAIRS

The growing influence of Al-Qaida in the Islamic Maghreb and its impact in international relations »

Over the last two weeks, Al-Qaida in the Islamic Maghreb (AQIM) grabbed international headlines, particularly those of the African francophone and southern European press.

INTERNATIONAL AFFAIRS

U.S. Base Agreement with Colombia Suspended by Court »

U.S. relations with Latin America gained a new level of complexity on August 17, 2010, when Colombia's Constitutional Court invalidated the nearly year-old agreement with the U.S. to allow the use of seven of its military bases.

INTERNATIONAL AFFAIRS

Japanese Companies’ Bold Attempt to Expand Business Abroad »

Two young, but prominent Japanese companies, Fast Retailing Co. and Rakuten Inc., recently made public their plans to start conducting all official internal communication in English in 2012.

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Services

Media Monitoring Outreach »

If it is out there, we can collect it, assess it, and then use it to strengthen your ongoing strategic communications. Regardless of whether your needs require domestic or foreign media analysis, C&S has the cultural and linguistic expertise to ensure that you receive the exact and precise analysis that will inform and support successful communications activities.

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