
ConStrat’s message development starts with understanding the social norms and key relationships that have the most influence on the target audience. ConStrat combines integrated strategies, innovative ideas and state-of-the-art technology to provide our clients with a visible, engaging and responsive presence. Our personnel, truly our greatest asset, bring insight gained from wide-ranging international and intercultural experiences from the diplomatic, commercial, non-profit, national security and political arenas.
Before any message is developed, we listen. This allows us to customize each message, taking into account both the client and the target audience’s perspectives. ConStrat’s sophisticated and nuanced approach contemplates that effective programs must persistently gauge and address local sentiment and concerns. We practice evidence-based messaging, using metrics to monitor and evaluate our effectiveness and that of our clients.