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Media Monitoring, Measuring Effectiveness & Outreach

If it is out there, we can collect it, assess it, and then use it to strengthen your ongoing strategic communications. Regardless of whether your needs require domestic or foreign media analysis, C&S has the cultural and linguistic expertise to ensure that you receive the exact and precise analysis that will inform and support successful communications activities.  State-of-the-art technical tools allow our communications analysts to filter and synthesize, statistically analyze, code and sort to provide more relevant and prioritized information to the client for review and use. C&S’ communications professionals analyze media coverage and other media information to gather early intelligence on trends unfolding within the news media. We deliver a host of situational awareness products that provide comprehensive understanding of the tone and sentiment of media coverage, within the context of geo-political and cultural atmospherics.

Media Monitoring & Outreach Capabilities:

• 24/7 Real-Time media monitoring
• Foreign language media monitoring and analysis
• Identification and tracking of key influencers
• Mapping and assessment of media outlets
• Trend analysis of sentiment in the media
• Ad-hoc tailored media analysis products
• Statistical analysis of media coverage and reach
• Threat analysis products

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Other Core Services

1. Media Monitoring, Measuring Effectiveness & Outreach
2. Cultural & Linguistic Expertise
3. Social Media Monitoring & Engagement
4. Program Support
5. Word of Mouth Marketing
6. Brand Awareness & Reputation Management
7. Web Design & Development