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Brand Awareness & Reputation Management

C&S can provide a reputation and brand management strategy that will help protect your most valuable asset--your brand image--and reach key stakeholders, such as consumers, online communities and public officials. We shape your reputation through our solid ground-up approach, targeting key audiences, and leveraging your brand image as a true reflection of your organizational culture.

Reputation and Brand Management Capabilities:
  • Brand/Cause Positioning
  • Message & Marketing Platforms
  • Media Relations
  • Web 2.0/Social Media & Networks
  • Search Engine Positioning
  • Special Events


Other Core Services

  1. Media Monitoring, Measuring Effectiveness & Outreach
  2. Cultural & Linguistic Expertise
  3. Social Media Monitoring & Engagement
  4. Program Support
  5. Word of Mouth Marketing
  6. Brand Awareness & Reputation Management
  7. Web Design & Development

 



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INTERNATIONAL AFFAIRS

The growing influence of Al-Qaida in the Islamic Maghreb and its impact in international relations »

Over the last two weeks, Al-Qaida in the Islamic Maghreb (AQIM) grabbed international headlines, particularly those of the African francophone and southern European press.

INTERNATIONAL AFFAIRS

U.S. Base Agreement with Colombia Suspended by Court »

U.S. relations with Latin America gained a new level of complexity on August 17, 2010, when Colombia's Constitutional Court invalidated the nearly year-old agreement with the U.S. to allow the use of seven of its military bases.

INTERNATIONAL AFFAIRS

Japanese Companies’ Bold Attempt to Expand Business Abroad »

Two young, but prominent Japanese companies, Fast Retailing Co. and Rakuten Inc., recently made public their plans to start conducting all official internal communication in English in 2012.

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Services

Media Monitoring Outreach »

If it is out there, we can collect it, assess it, and then use it to strengthen your ongoing strategic communications. Regardless of whether your needs require domestic or foreign media analysis, C&S has the cultural and linguistic expertise to ensure that you receive the exact and precise analysis that will inform and support successful communications activities.

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